Perhaps, Coca-Cola is the most wide-spread and popular all over the world: every second 8000 glasses are drunk provided by the company. Probably, it is one of the most successful MNCs, which gained huge significance in nearly 125 years.
But let’s get back to the very beginning of the enterprise, which started in Atlanta in 1886. These times can be characterized as the period of recovery after The Civil war, healthy life style promotion (restriction of alcohol and drugs) and patented medicine. Who would guess that a new astonishing discovery, which determined to change peoples’ mode of life, was on its way? In atmosphere, when alcohol was rejected, cocaine gained bigger distribution and became one of the initial ingredients of Coca-Cola syrup. It was John Pemberton, an Atlanta pharmacist, who has mixed an extract of cola nut with coke drink, putting together the two strongest stimulants. The resulting liquid was indeed a powerful tonic. On May 8, 1886, John Pemberton carried a jug of Coca-Cola drink to Jacobs’ Pharmacy in downtown Atlanta, where it was mixed with carbonated water and sold for five cents a glass. It is also interesting to know that there was no “Coca-Cola” at first, but “Pemberton’s French Wine Coca”. In his words this drink was likely made for “scientists, scholars, poets, divines, lawyers, physicians, and others devoted to extreme mental exertion”. The common name of “Coca-Cola” was suggested and later promoted by Pemberton’s bookkeeper Frank Robinson, who might be considered as an inventor of company’s logo alongside an inventor of the drink itself.
In 1892 Coca-Cola’s brand was bought by Asa G. Candler, who put all her efforts to promote this drink around the United States building entire factories in big cities, and she really made it! Until 1894 Coca-Cola has been the most popular fountain drink: this year an innovative businessman Joseph Biedenharn has sent 12 glass bottles to the Coca-Cola owner, the idea of which was later accepted. Coca-Cola drinks became portable since. Moreover, in 1899, two Chattanooga lawyers, Benjamin F. Thomas and Joseph B. Whitehead, secured exclusive rights from Candler to bottle and sell the beverage - for the sum of only one dollar.
Hence, there are far more interesting facts about Coca-Cola than anyone could imagine. Today this company has 1,7 servings per day, being a leader on the beverage market in contrast to the step by step development at the turn of the 19th and 20th centuries. To conclude, the genius patent of Coca-Cola is also related to other inventions, described earlier, which lead a company’s path towards current prosperity and fame. In addition, nowadays Coca-Cola is an outstanding example for many inventors, who are eager to patent various recipes of soft drinks as well as methods of production syrups for soft drinks.